A little about me…
Senior Product Designer
B2B SaaS & operational systems
Nice to meet you 
I’m Karin, a Senior Product Designer with 5+ years leading product design for complex B2B SaaS products across fintech, financial services, insurance, marketing automation, and operational platforms.
Worked across multiple product teams and business domains, collaborating with product managers, engineers, QA teams, and stakeholders from discovery through implementation. Specialized in translating complex business rules, operational workflows, and data-heavy systems into scalable, production-ready user experiences.
EXPERIENCE
- Senior Product Designer
2021 – Present
B2B SaaS | Complex Systems | Scalable UX | UX Strategy - UX/UI Designer
2016 – 2020
Brand Design | Web Design | Marketing Design - Marketing, Web & Brand Designer
2010 – 2015
Web Design | Brand Identity | Visual Design
- Art Director
2005 – 2009
Creative Concepts | Advertising Campaigns | Digital Design
EDUCATION
- Generative AI Tools and Prompt Engineering
Open University | 2025 - AI-Enhanced UX/UI Design
Open University | 2024 - UX/UI Design Professional Certification
Netcraft Academy | 2012 - Student Exchange Program
Design Academy Eindhoven, Netherlands | 2002 - B.Sc.TE Visual Communication
HIT 2000 – 2004
SKILLS & TOOLS
- Product Design
UX Strategy | UX/UI | Complex Systems | User Flows | Design Systems - Research & Analytics
User Research | Stakeholder Interviews | Product Iteration - Industries
Fintech | Insurance | Healthcare | Marketing Automation - AI Tools
Claude | Cursor | Codex | Prompt Engineering - Web
WordPress | Elementor | HTML | CSS - Tools
Figma | FigJam | Notion | Jira | Adobe CC
